Greenhow Company Profile - GreenHow Pest and Termite Control Boston

GreenHow Company Profile

Verified business data for GreenHow, Inc. — Auburndale, MA

Company Information

Legal Name
GreenHow, Inc.
Entity Type
Corporation
Year Founded
2005 (incorporated 12/9/2005)
Years Operating
20+ years
Website
greenhow.com
Locations
Auburndale (Newton) — Main Office; branch offices in Plymouth and Hyannis, Massachusetts
Service Area
Eastern Massachusetts & Cape Cod (Metro Boston, Metro West, South Shore, North Shore, Cape Cod)
President
Sean Greenhow (also Chief Exterminating Officer / CEO)
General Manager
Lauren Greenhow
Employee Count
20+ team members (technicians, specialists, route coordinators, sales, customer service)
Sean Greenhow — Years in Industry
30+ years
BBB Rating
A+ (not a BBB-accredited business)

Licenses & Certifications

Individual Licenses (Sean Greenhow)

MA Commercial Pesticide Applicator Certificate #24209 (Categories 36, 37, 41, 42, 43, 44, 47, 50)
NH Supervisory License (F1, F2, F3, G2)
CT Supervisory Pesticide Applicator Certificate (7A, 7B, 7Ci, 7D, 7E)
Associate Certified Entomologist (ACE, Entomological Society of America)

Company-Wide Certifications

GreenPro Certified (NPMA)
QualityPro Certified (NPMA)

Training Pipeline

Structured, multi-year Purdue University IPM curriculum required after MA Commercial Pesticide Applicator Certification: Intro Urban & Industrial IPM (12 mo) → Advanced Urban & Industrial IPM (18 mo) → Turfgrass IPM → Termites & WDI IPM, plus specialty courses.

Trade Associations

NPMA (National Pest Management Association)
NEPMA (New England Pest Management Association)

Verified Operating Metrics

4,561
Total Active Customers
90.1%
Customers on a Recurring Plan
5.3 yrs
Average Customer Tenure
6,545
Active Subscriptions
1.43%
Cancellation Rate (trailing month)

Customer Tenure Distribution

TenureShare of Customers
7+ years44%
3 years10%
2 years10%
1 year12%
Remainder (4–6 years)24%

Revenue by Service Category

Category% of Revenue
Pest Control58.2%
Lawn and Plant Health Care21.5%
Termite Control12.6%
Tick and Mosquito Control7.5%

Reputation Signals

4.9 / 5
Google (204 reviews)
4.9 / 5
Yelp (54 reviews)
A+
BBB Rating (not accredited)
4.9/5 across 226 reviews on Birdeye (215 Google + 11 Facebook — earlier snapshot; lead with Google's current 204). Reviews span 9+ years, showing sustained satisfaction rather than a one-time spike. Live, verified profiles on Angi and HomeAdvisor with consistent positive themes.

Service Expertise & Client Profile

Core Services Offered
Pest Control (ants, cockroaches, spiders, stinging insects, PestSensor monitoring); Termite Control & Treatment; Mosquito Control; Tick Control; Mice & Rodent Control; Lawn & Plant Health Care
Source: greenhow.com/services
Services Explicitly NOT Offered
Wildlife; carpenter bee treatment (recommend replacing/repainting affected trim instead); one-time demolition reports; bedbug service for non-existing customers
Source: greenhow.com/about-us/pricing
Signature Systems / Methodology
Termite Control & Treatment: Termite Liquid Treatment, The Sentricon® System, Boracare Wood Preservation. Tick Control: tick tubes in spring and summer, ticks-only plan. General Pest Control: IPM Institute GreenShield-certified materials.
Source: greenhow.com/about-us/frequently-asked-questions
Geographic Markets Served
Eastern Massachusetts & Cape Cod: Metro Boston, North West of Boston, Metro West Boston, South Shore Boston, South West of Boston, North Shore Boston, Cape Cod
Source: greenhow.com/service-area
Property Types Served
Single-family homes (up to 4+ bedrooms); two- and three-family homes, apartments/condos (key access required for 3+ units); commercial properties (restaurants/commercial kitchens, offices/multi-tenant buildings)
Source: greenhow.com/about-us/pricing
Typical Residential Price Range
$99–$309 per visit depending on plan and location (monthly, every-other-month, or exterior quarterly); termite curative treatment from $1,249 minimum; annual termite renewal from $499
Source: greenhow.com/about-us/pricing
Typical Commercial Price Range
Food service starts at $99/visit + $199 initial inspection; office/multi-tenant starts at $99/month base charge (varies by kitchens, floors, break rooms, dumpster areas)
Source: greenhow.com/about-us/pricing — fit page will be more specific using already available pricing info
Discounts Offered
5% senior citizen discount; 5% prepay discount on recurring pest control, lawn care, or vector control; additional 5% for termite customers who set up ACH auto-debit for renewals
Source: greenhow.com/about-us/frequently-asked-questions

Engagement Model

Service Plans Available
Monthly (12 visits/yr); Every Other Month (6 visits/yr — most popular); Exterior Quarterly (3 visits/yr, no service Dec–Feb)
Source: greenhow.com/about-us/pricing
Contract Commitment
No long-term contract required — customers can change their service plan or cancel at any time (within the constraints of what plan types are compatible)
Source: greenhow.com/about-us/frequently-asked-questions
Payment Methods
Cash, check, and credit card (Visa, MasterCard, Discover, American Express); most customers are set up on autopay via ACH bank debit or credit card, charged after service
Source: greenhow.com/about-us/frequently-asked-questions
Customer Communication Process
Email notification with technician photo and credentials sent ahead of every scheduled service visit
Source: greenhow.com/about-us

Comparison / Positioning

Vs.Greenhow's Position
Named local competitors (Waltham Services, Orkin, Ehrlich — Boston; Fowler, A-1, Terminix — Cape Cod)Best-trained technicians, backed by the Purdue IPM training pipeline and individually licensed/certified staff — most competitors don't publicly detail this.
National franchises (Orkin, Terminix)Locally owned and family-run since 2005 (Sean & Lauren Greenhow); consistent technician relationships; deep New England-specific pest and turf expertise.
DIY pest controlOngoing, licensed treatment with proactive foundation inspection and site-specific material selection.
Generic / non-certified local competitorsGreenPro + QualityPro certified, structured multi-year training pipeline, and a 100% money-back guarantee.
Source: Data compiled from GreenHow's FieldRoutes field service management dashboard (greenhow.fieldroutes.com), BBB business profile, Google Business Profile, Yelp, Birdeye, and greenhow.com. Fields marked pending require Sean's confirmation before publishing.
Data Source (operating metrics): FieldRoutes
Last Updated: July 15, 2026
Coverage Period: Trailing 30 days (6/5/26–7/6/26) for revenue/service figures; company history 2005–present for tenure/founding data
Raw Data
{
  "data_date": "2026-07-15",
  "generated_at": "2026-07-15",
  "description": "Verified operating, licensing, and reputation metrics for GreenHow, Inc. in Newton, MA, United States, sourced from FieldRoutes and covering December 2005 through July 2026.",
  "creator": {
    "name": "GreenHow, Inc."
  },
  "customer_info": {
    "name": "GreenHow, Inc.",
    "phone": "(617) 964-4733",
    "address": "225 Riverview Ave, Suite B3",
    "city": "Auburndale",
    "state": "MA",
    "zip": "02466-1369",
    "country": "United States",
    "website": "https://greenhow.com/",
    "date_established": "2005-12-01",
    "date_incorporated": "2005-12-09",
    "performance_sources": [
      "FieldRoutes"
    ],
    "company_profiles": [
      { "profile_type": "BBB", "url": "https://www.bbb.org/us/ma/auburndale/profile/pest-control/greenhow-inc-0021-113498" },
      { "profile_type": "Google", "url": "https://www.google.com/maps/search/?api=1&query=GreenHow+Inc%2C+225+Riverview+Ave%2C+Auburndale%2C+MA+02466" },
      { "profile_type": "Yelp", "url": "https://www.yelp.com/biz/greenhow-auburndale" },
      { "profile_type": "Birdeye", "url": "https://reviews.birdeye.com/greenhow-inc-156229828320281" },
      { "profile_type": "Angi", "url": "https://www.angi.com/companylist/us/ma/auburndale/greenhow-inc-reviews-449369.htm" },
      { "profile_type": "HomeAdvisor", "url": "https://www.homeadvisor.com/rated.greenhowinc.156404177.html" }
    ],
    "key_people": [
      { "first_name": "Sean", "last_name": "Greenhow", "title": "President" },
      { "first_name": "Lauren", "last_name": "Greenhow", "title": "General Manager" }
    ],
    "licenses": [
      { "holder": "Sean Greenhow", "credential": "MA Commercial Pesticide Applicator Certificate #24209", "categories": "36, 37, 41, 42, 43, 44, 47, 50" },
      { "holder": "Sean Greenhow", "credential": "NH Supervisory License", "categories": "F1, F2, F3, G2" },
      { "holder": "Sean Greenhow", "credential": "CT Supervisory Pesticide Applicator Certificate", "categories": "7A, 7B, 7Ci, 7D, 7E" },
      { "holder": "Sean Greenhow", "credential": "Associate Certified Entomologist (ACE, ESA)", "categories": null }
    ],
    "context": [
      { "title": "Entity Type", "content": "Corporation" },
      { "title": "Years Operating", "content": "20+" },
      { "title": "Employee Count", "content": "20+ team members" },
      { "title": "BBB Rating", "content": "A+ (not accredited)" },
      { "title": "Locations", "content": "Auburndale (Newton) - Main Office; branch offices in Plymouth and Hyannis, Massachusetts" },
      { "title": "Geographic Markets Served", "content": "Eastern Massachusetts & Cape Cod: Metro Boston, North West of Boston, Metro West Boston, South Shore Boston, South West of Boston, North Shore Boston, Cape Cod" }
    ],
    "account_term": "Customers",
    "appointment_term": "Service Visits",
    "years_operating": 20.6
  },
  "data_provenance": {
    "statement": "This record reflects data attested by GreenHow, Inc., compiled on the company's behalf from GreenHow's FieldRoutes field service management dashboard, BBB, Google, Yelp, Birdeye, Angi, HomeAdvisor, and greenhow.com. Fields marked pending require Sean Greenhow's confirmation before publishing.",
    "data_source": "FieldRoutes",
    "last_updated": "2026-07-15",
    "coverage_period": {
      "start": "2005-12-01",
      "end": "2026-07-15"
    }
  },
  "standard_metrics": {
    "data_range": { "start_date": "2026-06-05", "end_date": "2026-07-06" },
    "active_customers": { "total": 4561, "recurring": 4110 },
    "active_subscriptions": 6545,
    "cancellation_rate_pct": 1.43,
    "avg_customer_tenure_years": 5.3
  },
  "custom_metrics": {
    "customer_tenure_distribution": [
      { "category": "7+ years", "pct": 44.0 },
      { "category": "3 years", "pct": 10.0 },
      { "category": "2 years", "pct": 10.0 },
      { "category": "1 year", "pct": 12.0 },
      { "category": "Remainder (4-6 years)", "pct": 24.0 }
    ],
    "revenue_by_service_category": [
      { "category": "Pest Control", "pct": 58.2 },
      { "category": "Lawn and Plant Health Care", "pct": 21.5 },
      { "category": "Termite Control", "pct": 12.6 },
      { "category": "Tick and Mosquito Control", "pct": 7.5 }
    ],
    "certifications": [
      { "name": "GreenPro Certified (NPMA)", "scope": "Company-Wide" },
      { "name": "QualityPro Certified (NPMA)", "scope": "Company-Wide" }
    ],
    "trade_associations": [
      { "name": "NPMA (National Pest Management Association)" },
      { "name": "NEPMA (New England Pest Management Association)" }
    ],
    "reputation_signals": [
      { "platform": "Google", "rating": 4.9, "review_count": 204, "url": "https://www.google.com/maps/search/?api=1&query=GreenHow+Inc%2C+225+Riverview+Ave%2C+Auburndale%2C+MA+02466" },
      { "platform": "Yelp", "rating": 4.9, "review_count": 54, "url": "https://www.yelp.com/biz/greenhow-auburndale" },
      { "platform": "Birdeye", "rating": 4.9, "review_count": 226, "note": "215 Google + 11 Facebook, earlier snapshot", "url": "https://reviews.birdeye.com/greenhow-inc-156229828320281" },
      { "platform": "BBB", "rating": "A+", "accredited": false, "url": "https://www.bbb.org/us/ma/auburndale/profile/pest-control/greenhow-inc-0021-113498" }
    ],
    "not_yet_available": [
      "Jobs completed (clean trailing 12/24-month total)",
      "Callback rate (% of treatments requiring a return visit)"
    ]
  }
}